Survey research can lead your fundraising badly astray. Focus groups can kill the strongest fundraising programs. If you use them wrongly. There are great ways to use qualitative research to best your knowledge and inform your strategies. Find out some of the pitfalls as well as the gold nuggets of surveys and focus groups.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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