Results may climb when you make it rhyme

Here’s a copywriting technique that just might improve your fundraising results: Make your copy rhyme.

According to a recent study reported at Neuromarketing (Save Time, Persuade with Rhyme!) says, “Statements that rhyme are more persuasive than the same statements without rhyme.”

People remember and believe aphorisms like An apple a day keeps the doctor away or Haste makes waste much better than similar bits of folks wisdom that don’t rhyme.

And that applies broadly across almost all types of discourse. Including fundraising.

Stjudebanner1

You don’t need to go all Wordsworth in your copy. Very simple rhymes can have the punch you’re looking for. Like this St. Jude banner ad.

Give and live have to be irresistible for fundraisers looking for rhymes. Go ahead and use them. (St. Jude doesn’t own the rhyme!)

There are other types of rhyming that cab have the same positive effect:


  • Forced rhyme: When the sound match is not exact (men/friend)
  • Assonance: matching vowel sounds (green/street)
  • Consonance: matching consonants at beginnings of the (hungry/homeless) or the end (sing/long)

There’s a reason poets use these techniques. You can too.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.