Here are some things not to do if you want a functioning website, from MarketingProfs: Destroy Your Website in 13 Easy Steps. Don’t let these things happen:
- It’s all about you.
- Buy an email list.
- Never mind mobile.
- Add keywords and jargon.
- Add more stuff to your homepage.
- Don’t use an editor.
- Save money on hosting.
- Give Google the finger (Don’t optimize for search.)
- Install lots of plugins.
- Let interns run your social media.
- Don’t test your lead generation form.
- Lose track of your domain registration.
- Kill it before it’s born.
In my experience, the surest and most common killer of nonprofit websites is poorly designed and poorly functioning giving (or sign-up) pages (#11).
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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