Will you make this your Year of the Donor?

Network for Good Non-Profit Marketing Blog has some suggestions for you at 7 Ways to Make 2014 the Year of the Donor:


  1. Have a solid plan.
  2. Send an amazing thank you.
  3. Keep the conversation going.
  4. Clearly articulate your impact.
  5. Invite donors for their feedback.
  6. Regularly test and improve.
  7. Create feel-good moments.

I hope you’ll make 2014 the Year of the Donor. Because when you see how doing so improves your fundraising results, I think you’ll make 2015 another Year of the Donor. And every year after that.

Making the donor your focus is the best way to succeed at fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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