Month: March 2014

  • Readers sing praises of new book on nonprofit branding

    Here’s what early readers of The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving have to say about this new book… Tom Ahern: … the richest explanation I’ve ever read of how to connect profitably with the hearts of donors. This is a ‘desert island’ book for fundraisers: if you…

  • Great ideas from advertising greats

    From Copyblogger, 13 Damn Good Ideas from 13 Dead Copywriters. Here are some of them that apply well to fundraising: Show your product in use – Victor Schwab Open like a Reader’s Digest article – John Caples Tap into one overwhelming desire – Eugene Schwartz Make the advertiser the character – Maxwell Sackheim Develop a…

  • What TED talks can teach us about fundraising

    TED Talks are great. Shorter, sharper, more focused than the presentations we’re all so used to. They’re even starting to affect those conference ppt snore-fests. What’s the magic? It’s basically just smart communication principles, applied to the formal presentation. The Veritus Group Blog found some TED guidelines for presenters and noted that they make a…

  • Build your brand on your donors — not yourself

    In my experience, one of the things that often motivates a nonprofit to re-brand is a sense that “donors don’t get us.” So a brand is cooked up that will set those donors straight: Touché you ignorant persons! This is what we are about! Love us now! That’s the kind of brand that is deeply…

  • How to keep your fundraising on-message

    One of the easiest and most common ways to produce ineffective fundraising is to wander away from the topic — to introduce distractions or even competing calls to action. An article in this month’s FundRaising Success magazine by my TrueSense Marketing colleague George Crankovic can help you overcome this strong temptation: 3 Ways to Stay…

  • New book can save you from branding nightmare

    The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving by Jeff Brooks It’s kind of embarrassing for a marketing professional to admit it, but branding scares me. Really. I realize that’s kind of like a pilot saying he’s scared of heights or a spelunker being afraid of the dark. But…

  • The magic is boring, but it’s still magic

    If you’re looking for some kind of magic that will make your fundraising work amazingly well, I have good news for you: There is magic, and it’s available to almost everyone. Too Busy To Fundraise points it the magic at Magic Bullets and the Myths of Fundraising: Identifying probable prospects Reaching out to them in…

  • Fake followers on Facebook: not harmless

    This should give everyone who thinks there’s gold in the Facebook hills a moment of pause. (Or watch it here on YouTube. If you’re on Facebook and you’ve been paying to get lots of likes, you could be killing your Facebook presence as a useful engagement tool. There are a lot of fake people on…

  • Book review: What Great Brands Do

    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn There are a lot of books about branding. The better ones take the high road and are quite inspiring about what a brand could be. A lot of the time, that sense of inspiration fades quickly…

  • Boomers are turning into their parents

    A funny thing is happening to Baby Boomers as they age: They’re turning into their parents. They now range in age from 50 to 68. They are flooding into the ranks of donors and prospective donors. As they age, they’re experiencing the same set of life stages and challenges that every generation in human history…