Fake followers on Facebook: not harmless

This should give everyone who thinks there’s gold in the Facebook hills a moment of pause.

(Or watch it here on YouTube.

If you’re on Facebook and you’ve been paying to get lots of likes, you could be killing your Facebook presence as a useful engagement tool.

There are a lot of fake people on Facebook. And the more of them that like you, the fewer real people will ever even see you.

If you’re buying links, either “illegitimately,” through 3rd-party like farms or “legitimately” by advertising through Facebook — you are quite possibly causing your presence to fade.

Be careful! Grow your following organically!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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