How to be interesting to your donors

Fundraising? Interesting?

Well, you’d hope so. If your fundraising doesn’t capture the interest of your donors, you’re in trouble.

Here are some ways to to be interesting, from Get Fully Funded, at 7 tips for keeping donors interested in your fundraising communications:”


  1. Connect with them more often.
  2. Provide more quality and less fluff.
  3. Give them a chance to provide feedback and be heard.
  4. Consider a variety of communication methods.
  5. Make it super easy to contact you.
  6. Show you are listening by including donor ideas and comments in your correspondence.
  7. One call-to-action per communication.

I’ll add one to that list that I think matters most of all:


  • Make your fundraising about your donors, not about your organization. Every message should be a love letter that says. Here’s why I like you; here’s why we should be together. Not, “We’re so awesome; you should join us.”


Comments

2 responses to “How to be interesting to your donors”

  1. Thanks for the extra bullet Jeff! It should be #1.

  2. Thanks for the extra bullet Jeff! It should be #1.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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