How to keep your fundraising on-message

One of the easiest and most common ways to produce ineffective fundraising is to wander away from the topic — to introduce distractions or even competing calls to action.

An article in this month’s FundRaising Success magazine by my TrueSense Marketing colleague George Crankovic can help you overcome this strong temptation: 3 Ways to Stay On-Message for Maximum Response:


  1. Develop a strong offer.
  2. Always keep the offer in front of you, write it out and keep it in front of you as you develop your appeal.
  3. Treat the offer as your touchstone.

Read the article and follow these guidelines. Your fundraising message will stay on target. And work.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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