Readers sing praises of new book on nonprofit branding

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Here’s what early readers of The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving have to say about this new book…

Tom Ahern:

… the richest explanation I’ve ever read of how to connect profitably with the hearts of donors. This is a ‘desert island’ book for fundraisers: if you could only take one, this would be the one to take.

Roger Craver, The Agitator:

… an extraordinarily sensible guide for nonprofits intent on transforming their fundraising without torpedoing their future.

Tom Harrison, Russ Reid:

Every nonprofit executive should read this. It can save your organization both unnecessary expenses and lost revenue, and help you grow.

Jann Schultz of Project HOPE:

… should be required reading for every charity fundraiser, nonprofit communications staff member, and the agencies that work with them.

Sean Triner, Pareto Fundraising:

… takes you on a journey that could literally save your cause. A must-read for fundraisers, PR and marketing people, as well as CFOs, CEOs, and board members.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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