Readers sing praises of new book on nonprofit branding

Here’s what early readers of The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving have to say about this new book…

Tom Ahern:

… the richest explanation I’ve ever read of how to connect profitably with the hearts of donors. This is a ‘desert island’ book for fundraisers: if you could only take one, this would be the one to take.

Roger Craver, The Agitator:

… an extraordinarily sensible guide for nonprofits intent on transforming their fundraising without torpedoing their future.

Tom Harrison, Russ Reid:

Every nonprofit executive should read this. It can save your organization both unnecessary expenses and lost revenue, and help you grow.

Jann Schultz of Project HOPE:

… should be required reading for every charity fundraiser, nonprofit communications staff member, and the agencies that work with them.

Sean Triner, Pareto Fundraising:

… takes you on a journey that could literally save your cause. A must-read for fundraisers, PR and marketing people, as well as CFOs, CEOs, and board members.

Available at:

• Amazon
  
• Amazon UK
  
• Wiley (best bet if you’re outside North America or Europe)