The magic is boring, but it’s still magic

If you’re looking for some kind of magic that will make your fundraising work amazingly well, I have good news for you: There is magic, and it’s available to almost everyone.

Too Busy To Fundraise points it the magic at Magic Bullets and the Myths of Fundraising:


  • Identifying probable prospects
  • Reaching out to them in a way that will resonate.
  • Nurturing them and bringing them ever closer to the organization
  • Asking them to support you — clearly and appropriately
  • Recognizing their generosity

The real magic, the powerful force that moves you from where you are to a much better place is this: Doing the basics consistently and well.

Not quite as exciting as some new technology. But it works a lot more dependably.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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