Why Facebook isn’t working for you

Many (I’d say most) nonprofits that are working to engage with donors on Facebook wonder if it’s worth the trouble.

I don’t know the answer to that. I can imagine a Facebook presence that deepens connections with large numbers of donors, leading to better fundraising. But I have a feeling that part of what would make this happen is outside of Facebook.

That’s what John Haydon says at Ten Reasons Your Nonprofit Should NOT Be on Facebook:


  1. Your website sucks
  2. You don’t have a blog
  3. You post stuff that nobody wants to see
  4. You don’t capture people’s email addresses
  5. You don’t have something concrete to offer
  6. Your contact management system is broken
  7. Your customer service sends the wrong message
  8. You don’t want to devote enough time
  9. You don’t want to spend any money
  10. You don’t have a communications strategy

I’d add one more: The message s in your offline media don’t mesh with your Facebook and other online media.

That’s a lot of reasons. But each one may be critical. Your donors don’t live in single-medium silos. You could build a great experience built on Facebook, but if your website isn’t all there, Facebook is just a door to nowhere.


Comments

4 responses to “Why Facebook isn’t working for you”

  1. Jeff, all kudos to John Haydon for publishing the post, but I wrote it! And I completely agree with you. When people move from Facebook to your website, or they call you up, or they meet you in person, they should be able to recognize you as the same person and organization they’ve met on Facebook.

  2. Jeff, all kudos to John Haydon for publishing the post, but I wrote it! And I completely agree with you. When people move from Facebook to your website, or they call you up, or they meet you in person, they should be able to recognize you as the same person and organization they’ve met on Facebook.

  3. Thanks Jeff! Dennis did a tremendous job.

  4. Thanks Jeff! Dennis did a tremendous job.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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