As Boomers increasingly replace their elders in our donor lists, it pays to know how they are different from the previous generation — and how Boomers themselves are changing as they age.
Good insights from Engage:Boomers at 10 Insights for Connecting With This Generation.
Here are five of them that especially apply to fundraising:
- Increased individualism. (Fads are for younger people.)
- Increased demand for facts. (Not impressed by hyperbole and high-flying claims of awesomeness.)
- Increased response to emotional stimuli.
- Less self-oriented, more altruistic. (This is why charitable giving ramps up so dramatically as we age.)
- Increased time spent in making purchase decisions. (This is likely why longer messages tend to do better than short ones in fundraising.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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