6 ways to make sure your fundraising doesn’t work

From the Network for Good Non-Profit Marketing Blog, Top 6 donor communication mistakes to avoid:


  1. One and Done. Fundraising is a relationship. If you’re just getting people to drop a few bucks on you and then walk away, you aren’t going far.
  2. Me Me Me. Make your messages about the donor. Always. Bragging is not fundraising!
  3. Broken Record. Sometimes you ask. Sometimes you thank. Sometimes you ask big. Sometimes you ask easy. Being the same all the time makes progress difficult.
  4. Word Vomit. You don’t need to tell your donors everything every time you talk to them. Be focused on one call to action in each fundraising message.
  5. Disconnected. Build a relationship by showing the donor her giving is accomplishing something. Too many organizations just ask for a series of unconnected needs and never bring them together by showing progress.
  6. Show Me the Money. In fundraising, you have to specifically ask for money. But it’s not really about money. It’s about making the world better in specific ways. Never forget that.


Comments

4 responses to “6 ways to make sure your fundraising doesn’t work”

  1. Too true
    We find the same at iPledg (http://ipledg.com/) when people are asking for support. Your tips are perfectly aligned with crowd funding charitable (and other projects)
    Connect and make it about the donor and the project, and success will surely follow

  2. Too true
    We find the same at iPledg (http://ipledg.com/) when people are asking for support. Your tips are perfectly aligned with crowd funding charitable (and other projects)
    Connect and make it about the donor and the project, and success will surely follow

  3. Great tips to stick by for when doing fundraising for charities in Essex

  4. Great tips to stick by for when doing fundraising for charities in Essex

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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