6 ways to make sure your fundraising doesn’t work

From the Network for Good Non-Profit Marketing Blog, Top 6 donor communication mistakes to avoid:

1. One and Done. Fundraising is a relationship. If you’re just getting people to drop a few bucks on you and then walk away, you aren’t going far.
   
2. Me Me Me. Make your messages about the donor. Always. Bragging is not fundraising!
   
3. Broken Record. Sometimes you ask. Sometimes you thank. Sometimes you ask big. Sometimes you ask easy. Being the same all the time makes progress difficult.
   
4. Word Vomit. You don’t need to tell your donors everything every time you talk to them. Be focused on one call to action in each fundraising message.
   
5. Disconnected. Build a relationship by showing the donor her giving is accomplishing something. Too many organizations just ask for a series of unconnected needs and never bring them together by showing progress.
   
6. Show Me the Money. In fundraising, you have to specifically ask for money. But it’s not really about money. It’s about making the world better in specific ways. Never forget that.