Fundcrushing: a form of fundraising that assumes donors will be moved to give if you throw enough large numbers at them.
It doesn’t work very well.
Here’s an example of fundrcrushing from Twitter:
The fact that 780 million have no access to clean water is not a reason to get involved. It is a reason not to get involved. Your tiny contribution seems to mean almost nothing in the face of that staggering number.
That’s what makes it fundcrushing.
Fundraising would show a problem the donor can solve.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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