How the less-skilled fundraisers do it

From the Fundraising Trend Spotter blog, How to raise less money through your fundraising appeals:


  • Don’t ask.
  • Talk a lot about your charity’s needs.
  • Don’t convey a sense of urgency.
  • Don’t get donor’s attention.
  • Try to convince the head, not move the heart.
  • Sound too clever.
  • Send fewer appeals.

If you read a lot of fundraising messages, you’ll see a lot of these things happening. All the time. The good-news side of this is that it means less competition for fundraisers who don’t make these mistakes.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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