Manifesto can help you raise more money

If you think your fundraising is annoying, it probably is.

If you understand that by presenting donors with the opportunity to give, you’re helping transform their lives, your fundraising is probably excellent.

That’s why I like this post at UK Fundraising: Are you really proud to be a fundraiser? A new manifesto for fundraising.

Consider posting this manifesto where everyone in your organization will see it:

This is a fundraising office

Treasury of the voluntary sector

Engine room of the change charities bring to the world

Through this office we connect the people who want to change the world with the people who can change it

We convert their ideals into the funding that allows charities to achieve their missions and visions

We underwrite charities’ successes and insure against their failures

Friend you are about to enter sacred ground

This is a fundraising office.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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