Try a Google-simple nonprofit homepage

Here’s a good laugh at npENGAGE: If Google were a nonprofit, what would its website look like?

NonprofitGoogle

Actually, I don’t think this is accurate. On the real nonprofit Google, the “Search” button would be much harder to find, and getting to the actual search page would require users to navigate through several pages with titles like Learn about our algorithm!

Simplify!

The most meaningful information you have to share should be at the forefront with options for next steps. Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve.

As a counter-example, check out the homepage of Ocean Conservancy:

Simplewebpage

That’s a beautiful page. No mistaking what the donor can do there. (Actually, there’s quite a lot of content on the page, but almost all of it is below the fold: You have to scroll down to see it.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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