5 things you wish you already knew

From Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing. These are good for fundraising too:


  1. Hardly anybody studies. (If you give any energy at all to learning about fundraising, you’ll instantly be among the experts.)
  2. Most marketing fails because most marketers do not measure the results of their investment. (If you aren’t measuring your fundraising, you will never improve.)
  3. Marketers confuse cleverness and entertainment with effectiveness. (It’s not about looking good among your colleagues and pals — it’s about motivating your donors. Very different things.)
  4. Marketers are foolish followers of fashion. They follow every new sexy idea. (Most of the sexy new ideas are going to fail. The smart fundraisers let other people experience the failure, then go to work on the winners.)
  5. Nothing breeds failure faster than success. (When you find the magic, you sometimes start to believe it is the only magic, and that it will last forever.)


Comments

2 responses to “5 things you wish you already knew”

  1. Understanding the process, measuring results, and choosing the right tools. Sounds like you’ve been reading Industrial Engineering texts.

  2. Understanding the process, measuring results, and choosing the right tools. Sounds like you’ve been reading Industrial Engineering texts.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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