Get your nonprofit email newsletter right

From the Duct Tape Marketing blog, 5 Steps to an Email Newsletter Your Customers Will Love (and share!):


  1. Go pro with your email newsletter. (Use a real email-sending service, not your own Outlook account.)
  2. It’s not about you. (Everything must be about the donor.)
  3. Make it scannable. (Short bits of copy, lots of entry-points, plenty of images.)
  4. Make it actionable. (Give them things to do.)
  5. Write a good subject line.

Email newsletters are still a good tool, but it’s getting harder to keep them effective. This list will help.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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