Your donors are more on the web all the time. They may be looking at you, trying to speak to you, and trying to give. You may be blocking them without knowing.
The Duct Tape Marketing has some thoughts (aimed at commercial sites) on what could be going wrong, at 5 Ways Your Website is Hurting Your Bottom Line:
- Unresponsive Web Design (it’s not usable on some devices)
- Slow Loading Time
- Unreliable Hosting Services
- No Calls to Action
- Lack of Search Engine Optimization
I have one to add that’s common for nonprofit websites: Poorly designed, difficult-to-use giving pages. That may be the number-one crusher of website success for nonprofits.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.