How your website is getting in the way of your fundraising

Your donors are more on the web all the time. They may be looking at you, trying to speak to you, and trying to give. You may be blocking them without knowing.

The Duct Tape Marketing has some thoughts (aimed at commercial sites) on what could be going wrong, at 5 Ways Your Website is Hurting Your Bottom Line:


  1. Unresponsive Web Design (it’s not usable on some devices)
  2. Slow Loading Time
  3. Unreliable Hosting Services
  4. No Calls to Action
  5. Lack of Search Engine Optimization

I have one to add that’s common for nonprofit websites: Poorly designed, difficult-to-use giving pages. That may be the number-one crusher of website success for nonprofits.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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