Podcast: 3 things your donors should be able to find on your website

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Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:


  1. Information that tells them they can trust you.
  2. A clear statement of what you do.
  3. Easy-to-use donation form(s).

That’s not a complete list of everything you should have — just three musts you shouldn’t let slip. These things will help you raise more money, both online and offline.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

Or subscribe with iTunes:


Comments

4 responses to “Podcast: 3 things your donors should be able to find on your website”

  1. Hey, your podcast cuts off 2 minutes in and you can’t hear the rest of it.

  2. Hey, your podcast cuts off 2 minutes in and you can’t hear the rest of it.

  3. Sarah, please try again. I don’t see any problem on the server end. You may have just had an interrupted download. Or some other internet shenanigans.

  4. Sarah, please try again. I don’t see any problem on the server end. You may have just had an interrupted download. Or some other internet shenanigans.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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