Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:
- Information that tells them they can trust you.
- A clear statement of what you do.
- Easy-to-use donation form(s).
That’s not a complete list of everything you should have — just three musts you shouldn’t let slip. These things will help you raise more money, both online and offline.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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