Here’s an excerpt from the new book The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving.
Find out what branding can and should do for your fundraising, and why it often doesn’t. Learn how fundraisers are like forklift drivers, and what you can do to build a money-raising brand for your nonprofit.
The Money-Raising Nonprofit Brand is available at:
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.



Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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