The best ways to get your fans’ emails

One of the great things about your website is how you can use it to gather “fans” — people who care about your cause — and give them actions to do that they want to do.

One of the most important ways to do that is give them a reason to give their email — so you can send them something they want.

Here are some ways to maximize that, from Getting Attention, at Make Your Nonprofit Website an Email Capturing Machine:

• Ask in all the right places (early and often!)
  
• Make your content desirable (“subscribe to our newsletter” may not be as enticing as it used to be)
  
• Create a beautiful frame (make the subscribe stand out — visually, and by what it promises)
  

To these, I’ll add:

• If your sign-up offer is your newsletter, make your newsletter bigger than life. “Subscribe to our newsletter” may not be cool enough to get a lot of attention. Promise something great from the newsletter.
  
• Consider offering something other than a newsletter. A special report, a white paper, something beautiful or inspiring.
  
• Have more than one offer at a time.