The best ways to get your fans’ emails

One of the great things about your website is how you can use it to gather “fans” — people who care about your cause — and give them actions to do that they want to do.

One of the most important ways to do that is give them a reason to give their email — so you can send them something they want.

Here are some ways to maximize that, from Getting Attention, at Make Your Nonprofit Website an Email Capturing Machine:


  • Ask in all the right places (early and often!)
  • Make your content desirable (“subscribe to our newsletter” may not be as enticing as it used to be)
  • Create a beautiful frame (make the subscribe stand out — visually, and by what it promises)

To these, I’ll add:


  • If your sign-up offer is your newsletter, make your newsletter bigger than life. “Subscribe to our newsletter” may not be cool enough to get a lot of attention. Promise something great from the newsletter.
  • Consider offering something other than a newsletter. A special report, a white paper, something beautiful or inspiring.
  • Have more than one offer at a time.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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