How often do you see a message in your mailbox from an organization you like — and think “Oh good! They’ve sent me another email!”
Rarely?
Never?
But it’s possible. You could possibly having at least some of your email recipients actively waiting for your emails.
Here are some hints for getting there, from the Constant Contact blog, at Build an Email List That Loves Hearing From You: 5 Guiding Principles. Just build these qualities into every message:
- Consistency, or “You can count on us”
- Utility, or “This message contains useful information”
- Friendly tone, or “We’re here to help, and we’re just like you”
- Respect, or “We’re sending what you signed up for: no more, no less”
- Honesty, or “You can trust us to honor our commitments”
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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