How to write great stories that motivate donors

Great stories can make great fundraising. But how do you write great stories? Here’s some help from Goins, Writer at 4 Copywriting Techniques Every Good Storyteller Already Knows:


  1. Creativity is overrated. Knowledge, experience, and revision are a lot more important.
  2. While curiosity kills cats, it rewards writers.
  3. Tiny details breathe life into your story.
  4. Keep a swipe file.

Great writing is not magic. It’s just hard work.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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