Nine ways to get it wrong

My idea of a nonprofit that’s stuck in the past is one whose database is a shoebox full of 3 x 5 cards.

Know Your Own Bone has a more immediate past in mind, at Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are Hurting Your Organization:


  1. You separate marketing and digital marketing because you think they are different
  2. You identify online donors and you treat them differently than offline donors
  3. You think marketing and fundraising serve independent functions
  4. You think marketing performs a service function for the organization
  5. Your social media managers operate in a silo
  6. You think the more followers, the better
  7. Similarly, you think your number of website views adequately measures online success
  8. You deny the necessity of brand transparency
  9. You need an industry example before carrying out an initiative that may help you meet your goals


Comments

2 responses to “Nine ways to get it wrong”

  1. Spot on Jeff,
    And based on these criteria, it becomes clear why many are crying that the death of nonprofits is looming. I certainly hope not. But the sector is S L O W to change.

  2. Spot on Jeff,
    And based on these criteria, it becomes clear why many are crying that the death of nonprofits is looming. I certainly hope not. But the sector is S L O W to change.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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