Secrets of telling great fundraising stories

Great stories can motivate donors to action. Here’s some storytelling how-to from Activate Fundraising, at Non-Profit Storytelling: How to Stand Out in a Crowd:


  1. Don’t make your story about your charity (if you really want to get results, make it about the donor)
  2. Use emotion
  3. Show, don’t tell
  4. Avoid jargon
  5. Keep it simple
  6. Use pictures
  7. Don’t forget a call to action

I’ll had three more:


  1. Make it a sad story
  2. Don’t over-write (you’re telling a friend, not trying to win a prize for your prose)
  3. Go easy on adjectives and adverbs


Comments

2 responses to “Secrets of telling great fundraising stories”

  1. Josh leo Avatar
    Josh leo

    I frequently see posts like this but they rarely contain good examples of these reccomendations

  2. Josh leo Avatar
    Josh leo

    I frequently see posts like this but they rarely contain good examples of these reccomendations

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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