Month: July 2014

  • You and your donors: Who’s the sidekick?

    Do you think of your donors as heroes? How about as superheroes? The 101fundraising blog has some suggestions at Treat donors like the superheroes they are: You write stories about them You ask for their help when in need You smooth the communication with them You keep them in the loop with all developments You…

  • 5 improvements to your website that will make a difference

    User research by the Nielsen Norman Group shows us 5 Tips to Get Donations on Nonprofit and Charity Websites: Clearly Explain What the Organization Does. (“On average, it took users about 6 minutes to locate information about the organization’s purpose, which was far too long. A task time of 1 minute for this crucial task…

  • The power of repetition in fundraising

    It’s the one of the easiest and most effective ways to improve your fundraising bottom line: repetition. Or, as Willis Turner in FundRaising Success magazine says, If It’s Worth Saying, It’s Worth Saying Again. Repetition — mailing or emailing the same message again — works: Despite what many people think, simple repetition is one of…

  • Word Crimes: don’t be that person

    You’ve probably seen this, as it roars through social media, getting a lot of enthusiasm from word people: Or watch it here. Okay, it’s a fun song; it made me laugh. But it’s a little bit evil. Because it preys on a weakness we word people have: We think we’re superior to other people. The…

  • Ask donors to give their time and they’ll probably give more money

    by guest blogger George Crankovic In fundraising appeals, we have a one-track mind. We ask for money, but rarely if ever for donors’ time as volunteers. Asking donors to give their time may increase their giving, research shows. In one study, The Happiness of Giving: The Time-Ask Effect, people were split into two groups. One…

  • Bragging is not fundraising

    If your message to donors is all about how great your organization is, how deserving you are of support, you aren’t really giving people a reason to give. Real fundraising is showing donors how your organization connects with the donor’s personal mission and values. You recognize how great they are, how important their mission —…

  • Why your donors need to give to you

    A lot of people in nonprofit organizations struggle with fundraising, because it feels to them like begging: socially questionable, awkward, ethically gray. They shouldn’t. Motivating people to give is itself one of the most important things you do. In fact, it may be the most important thing you do, given the positive impact you have…

  • The quickest way to increase online donations

    A well-made giving page is probably the more important element of successful online fundraising. Here are 5 Proven Ways to Increase Online Donations from the Constant Contact blog: Make it ridiculously easy (as few steps as possible, no fields that aren’t completely necessary, no requiring them to log in) Make it mobile Make it match…

  • How to write simple copy and raise more money

    Simplicity is one of the greatest virtues of fundraising copy. Master simplicity, and you’re well on your way to real mastery. Copyblogger has some hints for simplicity aimed at commercial writing, but they work well for fundraising. Read 6 Steps for Writing Simple Copy That Sells: Have only one goal (seriously: just one) Only have…

  • The little book that can kill your writing style

    You probably had an English teacher at some point who sang the praises of a little white book titled The Elements of Style, often referred to by its authors, Strunk and White. If you were forced to buy this book, I urge you to free yourself from its clutches. If someone recommends it, telling you…