How to write simple copy and raise more money

Simplicity is one of the greatest virtues of fundraising copy. Master simplicity, and you’re well on your way to real mastery.

Copyblogger has some hints for simplicity aimed at commercial writing, but they work well for fundraising. Read 6 Steps for Writing Simple Copy That Sells:


  1. Have only one goal (seriously: just one)
  2. Only have one audience
  3. Make it conversational … by actually conversing
  4. Avoid jargon and “insider” language
  5. Cut your adjectives in half and your adverbs altogether (almost)
  6. Cut ’til it hurts


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog