How your donation pages can rake in the donations

Problem donation pages just might be the top cause of weak online fundraising. I’m guessing that because most donation pages have serious problems that drive away donors.

Here’s some help from John Haydon’s blog: 19 Ways to Raise More Money From Your Donation Pages.

This should get your donation page on track:

1. Ditch the vintage PayPal button
   
2. Write a powerful headline
   
3. Use fewer words — Only focus on your story and your call-to-action.
   
4. Limit paragraphs to 2-3 sentences
   
5. Use pictures
   
6. Use white space to direct the eye
   
7. Remove the sidebars and navigation menu
   
8. Reduce steps to donate
   
9. Only ask for what’s required
   
10. Write copy in second person narrative — The word “you”
    
11. Pick one call to action
    
12. Repeat the CTA three times
    
13. Use bullet points and numbered items
    
14. Use big fonts
    
15. Use big buttons
    
16. Keep it above the fold
    
17. Make it mobile
    
18. Optimize your donation pages for search engines
    
19. Create a seamless donor experience across all marketing channels