How your donation pages can rake in the donations

Problem donation pages just might be the top cause of weak online fundraising. I’m guessing that because most donation pages have serious problems that drive away donors.

Here’s some help from John Haydon’s blog: 19 Ways to Raise More Money From Your Donation Pages.

This should get your donation page on track:


  1. Ditch the vintage PayPal button
  2. Write a powerful headline
  3. Use fewer words — Only focus on your story and your call-to-action.
  4. Limit paragraphs to 2-3 sentences
  5. Use pictures
  6. Use white space to direct the eye
  7. Remove the sidebars and navigation menu
  8. Reduce steps to donate
  9. Only ask for what’s required
  10. Write copy in second person narrative — The word “you”
  11. Pick one call to action
  12. Repeat the CTA three times
  13. Use bullet points and numbered items
  14. Use big fonts
  15. Use big buttons
  16. Keep it above the fold
  17. Make it mobile
  18. Optimize your donation pages for search engines
  19. Create a seamless donor experience across all marketing channels


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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