A well-made giving page is probably the more important element of successful online fundraising. Here are 5 Proven Ways to Increase Online Donations from the Constant Contact blog:
- Make it ridiculously easy (as few steps as possible, no fields that aren’t completely necessary, no requiring them to log in)
- Make it mobile
- Make it match the rest of your website (in fact, make it match what you’re doing in direct mail too — there’s a good chance that’s what sent them there!)
- Make it urgent
- Make it recurring
Take a close and critical look at your giving pages. Do They live up to these ideals? If they don’t, you are losing donations that you should be getting.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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