Website tests that can dramatically boost your fundraising

You may have noticed that odd little changes to your website can make a real difference. And what works varies from one site to another. The key to doing your best is testing.

Here are a whole bunch of website test ideas from the Kissmetricsblog, at 19 Obvious A/B Tests You Should Run on Your Website. Here are the test ideas best for fundraising websites:


  1. Serif vs. Sans Serif type
  2. Type colors (Note: what stands out gets clicked)
  3. Font Size
  4. Typefaces
  5. Call-to-action (CTA) Position
  6. CTA Color
  7. CTA Text
  8. Short-Form Copy vs. Long-Form Copy
  9. Video vs. Text Sales Pages
  10. Actual Text
  11. Number of Columns
  12. Background Images and Patterns
  13. Navigation Links
  14. Link Color
  15. Contact Form Fields
  16. Number of Steps in Your Checkout Process

(Read the post. It has lots of ideas and details about how to set up these tests and what to look for.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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