Your donors love your organization most right after they’ve given. They feel happy, fulfilled, and magnanimous.
When their gift is online, you have one more chance to serve them while they’re most likely to interact with you: The “Thank You” page that’s generated after they complete the gift.
The Nonprofit Tech for Good blog has 6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page:
- Prominently feature a “Thank You” video.
- Add a poll asking donors what prompted them to give.
- Use images to bring attention to calls-to-action.
- Add large, colorful social network icons.
- Enable donors to share their donation with their social networks.
- Allow donors to designate their just made donation as a tribute/honor gift.
Go see the post for examples of all these things.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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