Extend the love with a great thank-you page

Your donors love your organization most right after they’ve given. They feel happy, fulfilled, and magnanimous.

When their gift is online, you have one more chance to serve them while they’re most likely to interact with you: The “Thank You” page that’s generated after they complete the gift.

The Nonprofit Tech for Good blog has 6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page:


  1. Prominently feature a “Thank You” video.
  2. Add a poll asking donors what prompted them to give.
  3. Use images to bring attention to calls-to-action.
  4. Add large, colorful social network icons.
  5. Enable donors to share their donation with their social networks.
  6. Allow donors to designate their just made donation as a tribute/honor gift.

Go see the post for examples of all these things.


Comments

2 responses to “Extend the love with a great thank-you page”

  1. How about an offer for complimentary printed information about (or provide a link to downloadable information about) how to make a gift in a will, trust, or by beneficiary designation that will provide for future generations?
    Big, meaningful gifts happen this way. I really think it’s important to include legacy giving as an option/alternative everywhere.

  2. How about an offer for complimentary printed information about (or provide a link to downloadable information about) how to make a gift in a will, trust, or by beneficiary designation that will provide for future generations?
    Big, meaningful gifts happen this way. I really think it’s important to include legacy giving as an option/alternative everywhere.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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