Disappointed with your email fundraising results?
Maybe you’re making mistakes that suppress response by keeping your message from connecting with your donors.
The M+R blog reveals Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them:
- Relying on statistics for emotional impact
- Being, well, boring
- Getting real excited about how amazing the organization is and the supporter is just kind of, well, an afterthought
- Dreading editorial feedback
- Being shy about donation asks
Plus a few more from my experience:
- Uninteresting subject lines. The donor’s inbox is one of the most crowded spaces you’ll ever enter. The subject line is all you’ve got to stand out. Spend most of your time working on it!
- Too many pointless images. Images are great. Too many images that don’t communicate your core message drive down response.
- No clarity of purpose. Do one thing well in any email.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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