Is your fundraising on the right track?

Here’s a short, encouraging list from the Bloomerang blog: 4 Signs Your Nonprofit Is On The Right Track:


  1. Focusing on donor retention
  2. Making the second gift a priority
  3. Having a top-notch communication strategy
  4. Harnessing technology in their fundraising efforts

I can vouch for this list. Organizations that do these things have strong fundraising programs. They buck the trends when the economy is bad. When things are good, they see rapid growth.

These four things aren’t everything you need to do, but they’re a good part of it.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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