Ways you might be driving donors from your website

Even if you don’t have a strong online program with frequent emails, search-engine marketing, and social posting, more and more donors are showing up at your website. That’s where they want to give.

So you need to get your website working for them.

The Philanthropos reveals some of the common errors that undermine your website’s ability to serve donors by collecting their gifts, at Other mistakes that undermine your web fundraising:


  1. No Benefit for the Donor
  2. No Urgency
  3. Colors Blend In
  4. No Credibility
  5. Loaded with Jargon

I’ll add three more common and costly mistakes:


  1. Boring content (not aimed at donors)
  2. Brand online has little relationship to brand offline
  3. Poorly functioning or over-complicated donation forms

These are serious errors. If you have any of them on your website, make it a priority to fix them!


Comments

2 responses to “Ways you might be driving donors from your website”

  1. Don’t forget you want a “fast website”. Speed your website up with a CDN like maxcnd.com – Use caching, which is easy if you publish with wordpress.org – ensure images are kept to a minimum and are web friendly (not scaled down via html) – hosting is important too, most cheap shared hosting accounts are slow!
    A faster website will lead to a better use experience thereby increasing time on site and conversions.
    Nick Walters
    Easy Grants

  2. Don’t forget you want a “fast website”. Speed your website up with a CDN like maxcnd.com – Use caching, which is easy if you publish with wordpress.org – ensure images are kept to a minimum and are web friendly (not scaled down via html) – hosting is important too, most cheap shared hosting accounts are slow!
    A faster website will lead to a better use experience thereby increasing time on site and conversions.
    Nick Walters
    Easy Grants

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog