Even if you don’t have a strong online program with frequent emails, search-engine marketing, and social posting, more and more donors are showing up at your website. That’s where they want to give.
So you need to get your website working for them.
The Philanthropos reveals some of the common errors that undermine your website’s ability to serve donors by collecting their gifts, at Other mistakes that undermine your web fundraising:
- No Benefit for the Donor
- No Urgency
- Colors Blend In
- No Credibility
- Loaded with Jargon
I’ll add three more common and costly mistakes:
- Boring content (not aimed at donors)
- Brand online has little relationship to brand offline
- Poorly functioning or over-complicated donation forms
These are serious errors. If you have any of them on your website, make it a priority to fix them!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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