In my experience, the top killer of online fundraising is not-quite-right landing pages. It’s just hard to get them right, easy, uncluttered, clear, and totally aimed at the donor.
The Unbounce blog looked at a lot of landing pages, then commented on them with tough love: 20 Landing Pages Torn Apart.
Go read this post. You’ll learn a lot. The main problems uncovered were these:
- The social proof doesn’t prove anything
- The design distracts from the goal
- The call to action jumps the gun
- The copywriting isn’t compelling
- The offer isn’t clear
Thanks to Neuromarketing for the tip.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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