What’s wrong with the landing page

In my experience, the top killer of online fundraising is not-quite-right landing pages. It’s just hard to get them right, easy, uncluttered, clear, and totally aimed at the donor.

The Unbounce blog looked at a lot of landing pages, then commented on them with tough love: 20 Landing Pages Torn Apart.

Go read this post. You’ll learn a lot. The main problems uncovered were these:


  1. The social proof doesn’t prove anything
  2. The design distracts from the goal
  3. The call to action jumps the gun
  4. The copywriting isn’t compelling
  5. The offer isn’t clear

Thanks to Neuromarketing for the tip.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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