How terrible are typos in fundraising?

Don’t worry too much about typos. I know clean, error-free copy is nicer than messy copy, but the odd typo here or there just doesn’t matter.

There’s even some evidence that in fundraising, typos improve response. Maybe some people become more attentive when they find a typo, with enough additional attention to push a few more of them over the line to action.

But here’s where you should sweat bullets over typos: phone numbers, URLs, zip codes — get one of those wrong, and you can sink a fundraising campaign faster than you can say “backslash.”

So proof everything like a maniac. But when those odd little typos happen, don’t beat yourself up. Or anyone else.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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