How to keep your nonprofit e-newsletter alive

If your e-newsletter seems to be declining in effectiveness, you aren’t alone. Many (but not all) nonprofit email newsletters are driving less engagement and enticing fewer people to hand over their email for a newsletter subscription.

The Emma Email blog has some hints that can help maximize your e-newsletter, rather than give up entirely, at The email newsletter isn’t dead, but it is our T-Rex:


  1. Keep it simple
  2. Design for mobile
  3. Have one goal
  4. Automate for all occasions

Or consider this: Rather than send out one newsletter a month that contains five pieces of content, send five, each with one piece of content.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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