How to kill boring fundraising

I think every fundraiser is constantly tempted to be boring — mind-numbingly dull and irrelevant for your donors.

Not that they’re trying to be boring. They get all boring when they communicate about what they think important — and miss what donors know, understand, and care about.

101fundraising Blog has a helpful series of questions that can help you avoid being boring: Are you answering the right questions if you don’t want to bore people?

… people generally aren’t interested in you. They are interested in the cause or issue they are passionate about. They are interested in the difference they can make. So it’s not about you. And starting with the Who We Are and What We Do, keeps you from talking just about yourself. Me, Me, Me.

I call it FFY — Fundraising From Yourself. It’s probably the most common cause of ineffective fundraising. It’s what separates the professionals from the amateurs.

Connect with donors — not yourself. Then you’ll be interesting. And successful.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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