Why aren’t very many people giving to your fundraising efforts?
Maybe, as Hands-On Fundraising, put is, You just haven’t earned it yet, baby.
How do you earn it? For a start, do these things?
- Put your donor in the spotlight (stop talking about yourself!)
- Focus on what’s in it for your donor (“we need money” is not a reason for the donor to give)
- Mind your manners and show some love (say “thank you” — often, and with feeling)
- Don’t ignore her (find ways to get her opinion — and listen to it)
Fundraising is relationship-building. It really works better when you do it that way.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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