Are you earning your donors’ love?

Why aren’t very many people giving to your fundraising efforts?

Maybe, as Hands-On Fundraising, put is, You just haven’t earned it yet, baby.

How do you earn it? For a start, do these things?


  • Put your donor in the spotlight (stop talking about yourself!)
  • Focus on what’s in it for your donor (“we need money” is not a reason for the donor to give)
  • Mind your manners and show some love (say “thank you” — often, and with feeling)
  • Don’t ignore her (find ways to get her opinion — and listen to it)

Fundraising is relationship-building. It really works better when you do it that way.


Comments

2 responses to “Are you earning your donors’ love?”

  1. Is participating in “Giving Tuesday” counter to what you are promoting here?

  2. Is participating in “Giving Tuesday” counter to what you are promoting here?

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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