Donor focus is the real game-changer in fundraising

Veritus Group blog is running a great series called Donors Are Your Mission, Too.

If your organization is serious about making the world a better place, you will read this series — and follow its suggestions.

Organizations that consider donors part of their mission raise a lot more money. They get more donors, retain more of those they get. Upgrade more of them to higher giving levels. Get more bequests. Get more volunteers. Raise more awareness.

Focusing on donors is the El Dorado of nonprofit effectiveness. But this one isn’t a myth.

I want to show you one list from the Donors Are Your Mission, Too series, at Donors Are Your Mission, Too: Creating a Radical Culture of Philanthropy:

• Your mission statement, would actually include a mention of donors.
  
• Your focus would be on impact, rather than ratios.
  
• Half of your time, resources and energy as an organization is devoted to donors.
  
• Donors will have a seat at the table.
  
• Everyone in your organization would have relationships with donors.
  
• Donors would be celebrated in your organization.
  
• You will boldly ask for your donors’ support.
  

  This is where you really can change in the game in fundraising.