How to lead donors to your donate page

If nobody can find their way to your donation page, it’s not worth much.

Your donation page should be like Rome: All roads go there.

Here are some great pointers from 4aGoodCause blog, at 10 places to put a link to your online donation page:


  1. From a spotlight on your home page
  2. Your website navigation
  3. A “ways to give” page on your website
  4. Your Facebook page
  5. From Status Updates and Tweets
  6. Your email newsletter
  7. The email signature of every email your staff sends
  8. Confirmation pages and thank you emails
  9. From your direct mail letters
  10. On the signage at your events

Tomorrow: Once you get someone to your landing page, make sure it’s doing its job!


Comments

4 responses to “How to lead donors to your donate page”

  1. Abigail Schulz Avatar
    Abigail Schulz

    These are great ideas. It’s also a good idea to get text to donate and QR codes to add to newsletters in addition to all the mentioned advice above. Make sure your donation platform is easy to fill out an allows for guest donations that you can follow up on.
    A great reference for an online giving platform that allows for all mobile, kiosk, facebook, and online giving is https://www.continuetogive.com I would recommend their services to anyone! Best customer support, prices, and user-friendliness for online giving.

  2. Abigail Schulz Avatar
    Abigail Schulz

    These are great ideas. It’s also a good idea to get text to donate and QR codes to add to newsletters in addition to all the mentioned advice above. Make sure your donation platform is easy to fill out an allows for guest donations that you can follow up on.
    A great reference for an online giving platform that allows for all mobile, kiosk, facebook, and online giving is https://www.continuetogive.com I would recommend their services to anyone! Best customer support, prices, and user-friendliness for online giving.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog