Storytelling that persuades donors to action isn’t magic. You just have to make sure your has these elements:
- It’s about the donor (not about your awesome organization)
- It leads to the donor taking action — entering the story
- It’s unfinished — you want to donor to create the satisfying end to the story.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
Or subscribe with iTunes: 
Interested in mastering the art of storytelling? You should attend the Nonprofit Storytelling Conference, November 6-7 in Seattle.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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