Future Fundraising Now

Recipe for your more effective fundraising landing page

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by

Jeff Brooks
in

How many would-be donors arrive at your landing page, but leave without making a donation?

Too many? I thought so.

Here’s some help from the Daily Egg, at How to Build a Landing Page that Converts: 12 Must-Have Features:


  1. Killer Headline
  2. Persuasive Subheadline
  3. Pictures
  4. An Explanation
  5. Value Proposition or Benefits
  6. Logical Flow
  7. Something about Pain
  8. Something about Pleasure
  9. Trustworthy Testimonials
  10. Methods of Contact
  11. A Guarantee
  12. Powerful Call to Action

(Read the Daily Egg post: There are tons of examples.)

These are aimed at a commercial sales landing page — but every one of these elements could be on a fundraising page. And they’d make the page stronger.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.