The most important element of your successful online giving program

It’s direct mail.

Direct mail is one of the most effective ways of driving online giving.

In most cases, it’s better at getting people to give online than email, better than social media, better than search engine marketing.

If you want to succeed online, don’t ignore direct mail.


Comments

6 responses to “The most important element of your successful online giving program”

  1. Direct mail has always been the tried and true method of garnering support. Even with the rise of online fundraising and social media, direct mail still produces results.

  2. Direct mail has always been the tried and true method of garnering support. Even with the rise of online fundraising and social media, direct mail still produces results.

  3. Hi Jeff.
    I liked this so much I turned it into a graphic at:
    http://www.pinterest.com/pin/280489883017905979/
    I know you’re right, but do you have a source(s) for this?

  4. Hi Jeff.
    I liked this so much I turned it into a graphic at:
    http://www.pinterest.com/pin/280489883017905979/
    I know you’re right, but do you have a source(s) for this?

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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