Landing page mistakes that drive away donors

Does your landing page do its job, or is it where donors go to get confused and give up?

Here are 5 Landing Page Mistakes that Are Drowning Your Conversions from the Daily Egg that just might be what keeps your landing pages from working:


  1. Disconnect between the ad and the landing page copy
  2. Not using a dedicated landing page (trying to use the same page for different goals)
  3. Weak copy (Copy is not specific and active)
  4. Lackluster or generic CTA (impact of verbs, action words)
  5. Too many goals confuse readers


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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