The difference between boring fundraising and inspiring fundraising

Do you ever wonder what makes people complain about fundraising?

Maybe a lot of it is complaint-worthy. Annoying. An irrelevant waste of time.

It doesn’t have to be that way. It can be inspiring, fun, and life-affirming.

Here’s a look at the difference, from Hands On Fundraising, at Are you bothering people or inspiring them?

Things that might bother donors:


  • Your budget
  • Your fundraising goals
  • A chance to be an extra in your drama

To which I’ll add:


  • Your elevator speech
  • How excellent your processes are
  • How difficult fundraising is
  • How few people care enough to donate
  • How gigantically, overwhelmingly huge the problem you’re tackling is

Things that can inspire


  • Her kindness
  • Her generosity
  • A chance to star in the story
  • A chance to change someone’s life

To which I’ll add:


  • How important this gift can be
  • How her giving stretches every dollar to accomplish more
  • How giving to you connects with her values


Comments

4 responses to “The difference between boring fundraising and inspiring fundraising”

  1. Jeff, I couldn’t agree more with your comments. May be this information is useful for you. A tool was built to support selfie fundraising campaigns and make them fun and inspiring. Nonprofits can ask for the gift of a photo and drive the “crowd” to give back in an easy way. To increase effectiveness PixGift brings together all the principles of persuasion at work under a sole space: storytelling, social environment, emotional empathy, being visual, and a payment gateway linked directly to the selfies/pictures. PixGift offers to nonprofits the option of running campaigns within its platform or getting the code to insert it in the organization’s website to collect their own funds. In addition nonprofits also receive marketing exhibits to support their philanthropic actions and create awareness of the cause. Opening a campaign is free. Watch the video https://www.youtube.com/watch?v=pxp8MDKkJog&feature=youtu.be to understand how it works.

  2. Jeff, I couldn’t agree more with your comments. May be this information is useful for you. A tool was built to support selfie fundraising campaigns and make them fun and inspiring. Nonprofits can ask for the gift of a photo and drive the “crowd” to give back in an easy way. To increase effectiveness PixGift brings together all the principles of persuasion at work under a sole space: storytelling, social environment, emotional empathy, being visual, and a payment gateway linked directly to the selfies/pictures. PixGift offers to nonprofits the option of running campaigns within its platform or getting the code to insert it in the organization’s website to collect their own funds. In addition nonprofits also receive marketing exhibits to support their philanthropic actions and create awareness of the cause. Opening a campaign is free. Watch the video https://www.youtube.com/watch?v=pxp8MDKkJog&feature=youtu.be to understand how it works.

  3. Great stuff here Jeff. Way too many nonprofits talk about what they know – inside stuff. And no one on the outside cares or they feel alienated. Here’s my take on boring donors with self-centered language: http://getfullyfunded.com/bore-donors-tears-10-easy-steps/

  4. Great stuff here Jeff. Way too many nonprofits talk about what they know – inside stuff. And no one on the outside cares or they feel alienated. Here’s my take on boring donors with self-centered language: http://getfullyfunded.com/bore-donors-tears-10-easy-steps/

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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