Future Fundraising Now

Time to redesign that ugly website?

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by

Jeff Brooks
in

Tired of your ugly old website design? Ready for a beautiful redesign?

Think twice before you do it.

As The Daily Egg blog notes, it might not be as bad as you think it is: 5 Reasons Why Your Ugly Website Is Actually Okay.

Your ugly website might be just fine:


  1. Your design is distraction free.
  2. Your site is functional.
  3. Your audience doesn’t care.
  4. You’ll lose enormous amounts of traffic.
  5. You will lose valuable branding power.

Ugly is in the eyes of the beholder. And it doesn’t drive away donors. If your website is confusing, dysfunctional, or missing key ingredients — fix those things. Otherwise, don’t change it just because you feel it’s ugly.

    Comments

    2 responses to “Time to redesign that ugly website?”

    1. Jacob Smith Avatar
      Jacob Smith

      I think a better (but less clickable) title would be 5 Reasons Why A Poorly Thought out Redesign is a Bad Idea.
      As someone who works in technology #4 is especially hard to hear. There is no reason a redesign should cause anything but very brief disruption to traffic or search engine ranking.

    2. Jacob Smith Avatar
      Jacob Smith

      I think a better (but less clickable) title would be 5 Reasons Why A Poorly Thought out Redesign is a Bad Idea.
      As someone who works in technology #4 is especially hard to hear. There is no reason a redesign should cause anything but very brief disruption to traffic or search engine ranking.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.