Bad habits that undermine your fundraising

Most of your successes and failures start with your attitude. Here are some attitudes — mental habits — that can shoot down your fundraising efforts, from the Constant Contact blog at 7 Bad Marketing Habits You Should Quit in 2015:


  1. Seeing marketing (fundraising) as a necessary evil
  2. Starting without a plan in place
  3. Trying to do everything
  4. Treating your contacts like names on a list
  5. Assuming you’re on the big screen (ignoring mobile)
  6. Multitasking all the time
  7. Expecting overnight success


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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